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MEMORIAL DAY SALE | 80% OFF SITEWIDE

MEMORIAL DAY SALE | 80% OFF SITEWIDE

80% OFF ALL STRAPLESS STYLES | AS LOW AS $7

80% OFF ALL STRAPLESS STYLES | AS LOW AS $7

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  • Best Sellers
    • All Bras
    • All Bralettes
    • No-Wire
    • Underwire
    • T-Shirt
    • Unlined
    • Strapless
    • Push-Up
    • body tape & stickies
    • Sports Bras
    • Nursing
    • Busty: 32DD - 42DDD
    • bras: up to 80% off
      • bra bundles
      • mystery bundles
      • Full Coverage
      • Demi Coverage
      • Plunge
      • Unlined
      • Lightly Lined
      • Padded
      • Push-Up
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    • undies: up to 80% off
    • Cotton Edit
      • mystery bundles
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    • swim: up to 80% off
      • swim bundles
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    • Power Pairs

      It's time to ditch the mean girl myth, because by now we know that women aren't just better together, they are unstoppable. Get empowered by these female power couples when we profile sisters, friends, co-founders and collaborators. Because you know what they say: behind every successful woman, there's another woman.

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    • In The Press

      A round-up of what some of your favorite blogs, magazines, websites and newspapers are saying about us and a shout-out to everyone who is helping us spread the word.

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    • Events

      We're an online brand that is made for real life, and we take every chance we can to get offline and out in the world. We love to meet up, hang out and hear what you have to say. So, watch this space for news about pop-ups, parties and more. You never know where we will be next!

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    • Girls We Love

      When it comes to inspiration, we don't have to look far. The most inspiring women we know are our customers. Here we talk to the boss babes and game-changers who are the definition of #livingLIVELY — chasing dreams and making the most of every minute.

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