Our Story

LIVELY is inspired by what we believe makes women sexy today; smart, healthy, active and outgoing. We deliver bras and undies that blur the aesthetic lines of lingerie, active, and swim, establishing a new category of lingerie, a movement that we call Leisurée. LIVELY is a mindset that reminds, empowers and enables us all to live life doing what we love, with the people we love. We call this...#livingLIVELY.

Inspired by women with wild hearts and boss brains  

  • Bralettes


Your new go-to: perfect to wear undercover, but stylish enough to peek out from your fave tank or tee.

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  • No-Wire


The next best thing to going braless—completely wire-free designs that are comfy like Sunday morning.

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  • Thong


The sexiest bottom around. For date nights, bodycons, and days when you just killed it at spin class.

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  • T-Shirt


So smooth it disappears under your clothes—the kind of bra you can wear all day and not give it another thought.

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  • Push Up

Push Up

A style that goes from dusk to dawn. A subtle bump for whenever you feel in need of a little lift.

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  • Bikini


An everyday, everywhere pair of undies that will always have your back(side).

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