Our Story
LIVELY is inspired by what we believe makes women sexy today; smart, healthy, active and outgoing. We are delivering bras and undies that blur the aesthetic lines of lingerie, active, and swim, taking the best elements of high-style and comfort from each category. We are establishing an entirely new category and POV of lingerie, a movement that we call Leisurée.
Inspired by women with wild hearts and boss brains
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Bralette
Your new go-to: perfect to wear undercover, but stylish enough to peek out from your fave tank or tee.
Your new go-to: perfect to wear undercover, but stylish enough to peek out from your fave tank or tee.
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No-Wire
The next best thing to going braless—completely wire-free designs that are comfy like Sunday morning.
The next best thing to going braless—completely wire-free designs that are comfy like Sunday morning.
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T-Shirt
So smooth it disappears under your clothes—the kind of bra you can wear all day and not give it another thought.
So smooth it disappears under your clothes—the kind of bra you can wear all day and not give it another thought.
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DD/DDD
Our DD and DDD crew, this one's for you! Your most-wanted bra styles, available in 32A - 36DDD.
Our DD and DDD crew, this one's for you! Your most-wanted bra styles, available in 32A - 36DDD.
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Strapless
For that off-the-shoulder, rosé-all-day, dance party life.
Ultra-fem laces, active-inspired bands, and straps that convert from classic to strapless in a sec.
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Undies
Thongs, briefs, and bikinis for your all day, everyday hustle.
Our undies blend high-style and ultimate comfort! Shop our thongs, briefs, and bikinis for your all day, everyday hustle.
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Lounge
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Fragrance
#livingLIVELY isn’t just a hashtag — it’s a lifestyle you live everyday. Our first fragrance was made to help you do just that.
#livingLIVELY isn’t just a hashtag — it’s a lifestyle you live everyday. Our first fragrance was made to help you do just that.
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Swim
The ultimate bikini tops, bikini bottoms, and a one-piece showstoppers making your best side...poolside.
From active-inspired to vintage vibes, this is the swimwear making your best side...poolside. Mix it up with bikini tops, bikini bottoms, and a few one-piece showstoppers for the ultimate swim arsenal.
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Cool Things
We're all about the crew uniform. Keep up with the latest LIVELY swag from palm totes to boss babe socks!
We're all about the crew uniform. Keep up with the latest LIVELY swag from palm totes to boss babe socks!
Wear it. Love it. Live it.
Tag #livingLIVELY on Instagram to join our crew and to see your photos here.
