Our Story
LIVELY is inspired by what we believe makes women sexy today; smart, healthy, active and outgoing. We are delivering bras and undies that blur the aesthetic lines of lingerie, active, and swim, taking the best elements of high-style and comfort from each category. We are establishing an entirely new category and POV of lingerie, a movement that we call Leisurée.
Inspired by women with wild hearts and boss brains
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FREE RETRO CLAW CLIP IN EVERY ORDER!
IT’S ON! From today through Monday, snag our 90’s inspired Retro Claw Clip with every order! While supplies last.*
IT’S ON! From today through Monday, snag our 90’s inspired Retro Claw Clip with every order! While supplies last.*
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New Arrivals
Swap your top drawer with our newest faves dishing high-style and next-level comfort all day long.
Swap your top drawer with our newest faves dishing high-style and next-level comfort all day long.
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No-Wire
The next best thing to going braless—completely wire-free designs that are comfy like Sunday morning.
The next best thing to going braless—completely wire-free designs that are comfy like Sunday morning.
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Strapless
Show off a little shoulder with strapless bras featuring stylish lace details, breathable mesh, removable straps, and a no-slip strip that keeps it in place all day long.
Show off a little shoulder with strapless bras featuring stylish lace details, breathable mesh, removable straps, and a no-slip strip that keeps it in place all day long.
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Bralette
Your new go-to: perfect to wear undercover, but stylish enough to peek out from your fave tank or tee.
Your new go-to: perfect to wear undercover, but stylish enough to peek out from your fave tank or tee.
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T-Shirt
So smooth it disappears under your clothes—the kind of bra you can wear all day and not give it another thought.
So smooth it disappears under your clothes—the kind of bra you can wear all day and not give it another thought.
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Push-Up
A style that goes from dusk to dawn. A subtle bump for whenever you feel in need of a little lift.
A style that goes from dusk to dawn. A subtle bump for whenever you feel in need of a little lift.
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SWIM
From active-inspired to vintage vibes, this is the swimwear making your best side...poolside.
From active-inspired to vintage vibes, this is the swimwear making your best side...poolside.
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Lounge
Your “me-time” just got the high-style treatment. Get ready for next-level lounge wear that’s comfy enough for the couch and cool enough for everything else.
Your “me-time” just got the high-style treatment. Get ready for next-level lounge wear that’s comfy enough for the couch and cool enough for everything else.
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DD/DDD
Our DD and DDD crew, this one's for you! Your most-wanted bra styles, available in 32A - 44DDD.
Our DD and DDD crew, this one's for you! Your most-wanted bra styles, available in 32A - 44DDD.
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Undies
Thongs, briefs, and bikinis for your all day, everyday hustle.
Our undies blend high-style and ultimate comfort! Shop our thongs, briefs, and bikinis for your all day, everyday hustle. Cart Hack: Snag 3 for $25 or 5 for $40.
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Self-Care
Upgrade your self-care game with products made to embrace what makes you you! From skin to fragrance, these you-loving products have your back.
Upgrade your self-care game with products made to embrace what makes you you! From skin to fragrance, these you-loving products have your back.
Wear it. Love it. Live it.
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