LIVELY is inspired by what we believe makes women sexy today; smart, healthy, active and outgoing. We are delivering bras and undies that blur the aesthetic lines of lingerie, active, and swim, taking the best elements of high-style and comfort from each category. We are establishing an entirely new category and POV of lingerie, a movement that we call Leisurée.
Your new go-to: perfect to wear undercover, but stylish enough to peek out from your fave tank or tee.Shop Now
The next best thing to going braless—completely wire-free designs that are comfy like Sunday morning.Shop Now
So smooth it disappears under your clothes—the kind of bra you can wear all day and not give it another thought.Shop Now
A style that goes from dusk to dawn. A subtle bump for whenever you feel in need of a little lift.Shop Now