Our Story
LIVELY is inspired by what we believe makes women sexy today; smart, healthy, active and outgoing. We are delivering bras and undies that blur the aesthetic lines of lingerie, active, and swim, taking the best elements of high-style and comfort from each category. We are establishing an entirely new category and POV of lingerie, a movement that we call Leisurée.
Inspired by women with wild hearts and boss brains
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2 FOR $50 MIX & MATCH
Make some room… we see fresh, chic & comfy styles in your future at a steal. SAVE UP TO 50% OFF by snagging any 2 styles for $50 when you shop select styles only! Don’t be shy — keep stacking and saving…
Make some room… we see fresh, chic & comfy styles in your future at a steal. SAVE UP TO 50% OFF by snagging any 2 styles for $50 when you shop select styles only! Don’t be shy — keep stacking and saving…
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Bundle Up
Why not have them all? Bundle up and Save up to $45 in your cart! Snag 2 bras for $70, 3 for $90, or go all in with 3 bras and 3 undies for $120. Go on — you deserve it ;)
Why not have them all? Bundle up and Save up to $45 in your cart! Snag 2 bras for $70, 3 for $90, or go all in with 3 bras and 3 undies for $120. Go on — you deserve it ;)
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New Arrivals
Get ready for a breath of fresh style with the latest and greatest dishing high-style and next-level comfort all day long.
Get ready for a breath of fresh style with the latest and greatest dishing high-style and next-level comfort all day long.
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No-Wire
The next best thing to going braless—completely wire-free designs that are comfy like Sunday morning.
The next best thing to going braless—completely wire-free designs that are comfy like Sunday morning.
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Strapless
Show off a little shoulder with strapless bras featuring stylish lace details, breathable mesh, removable straps, and a no-slip strip that keeps it in place all day long.
Show off a little shoulder with strapless bras featuring stylish lace details, breathable mesh, removable straps, and a no-slip strip that keeps it in place all day long.
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$60 MYSTERY BUNDLE PACKS
Treat yourself to a little mystery with bundle packs filled with surprise styles and even sweeter deals. SAVE UP TO $75!
BONUS: Earn a FREE Mystery Gift ;)Treat yourself to a little mystery with bundle packs filled with surprise styles and even sweeter deals. SAVE UP TO $75!
BONUS: Earn a FREE Mystery Gift ;) -
T-Shirt
So smooth it disappears under your clothes—the kind of bra you can wear all day and not give it another thought.
So smooth it disappears under your clothes—the kind of bra you can wear all day and not give it another thought.
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Bralette
Your new go-to: perfect to wear undercover, but stylish enough to peek out from your fave tank or tee.
Your new go-to: perfect to wear undercover, but stylish enough to peek out from your fave tank or tee.
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SWIM
From active-inspired to vintage vibes, this is the swimwear making your best side...poolside.
From active-inspired to vintage vibes, this is the swimwear making your best side...poolside.
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Push-Up
A style that goes from dusk to dawn. A subtle bump for whenever you feel in need of a little lift.
A style that goes from dusk to dawn. A subtle bump for whenever you feel in need of a little lift.
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NURSING & MATERNITY
New mama? Mama-to-be? You’re in the right place. Discover our high-style nursing bras and maternity must-haves for extra coverage and total support – because our mamas deserve the world.
New mama? Mama-to-be? You’re in the right place. Discover our high-style nursing bras and maternity must-haves for extra coverage and total support – because our mamas deserve the world.
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Lounge
Your “me-time” just got the high-style treatment. Get ready for next-level lounge wear that’s comfy enough for the couch and cool enough for everything else.
Your “me-time” just got the high-style treatment. Get ready for next-level lounge wear that’s comfy enough for the couch and cool enough for everything else.
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DD/DDD
This one's for our DD, DDD, and even G crew! Rock our most-wanted bra styles with all the coverage, support, and style you crave.
This one's for our DD, DDD, and even G crew! Rock our most-wanted bra styles with all the coverage, support, and style you crave.
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Undies
Thongs, briefs, and bikinis for your all day, everyday hustle.
Our undies blend high-style and ultimate comfort! Shop our thongs, briefs, and bikinis for your all day, everyday hustle. Cart Hack: Snag 3 for $30 or 5 for $45.
Wear it. Love it. Live it.
Tag #livingLIVELY on Instagram to join our crew and to see your photos here.