In the Press

"Most Strapless Bras Are Trash, But This Lively One Is Not"
Teamed with LIVELY’s busty bralette, this one-two combo is all I need in my summer lingerie arsenal.

"This fledgling lingerie company is growing by 300%, crushing the mighty Victoria's Secret"
LIVELY is making its name known in the lingerie space – a $7 billion market – by not only selling products catered to bodies of all shapes and sizes, but also creating events and experiences for its consumers to participate in.

"LIVELY Launched a New Size 40 Bralette for the Best Reason Ever"
The wider elastic band adds comfortable support for bigger cup sizes while design details like scooped and plunging necklines offer more sex appeal than sports bras. Together, they create a cozy cool aesthetic that makes the Lively Busty Bralette feel like the lingerie equivalent of your favorite pair of leggings.

"LIVELY's New Lounge Line Will Blissfully Replace Your Old "Around The House" Clothes"
I wear the Lounge Pant in white and the Lounge Cami in pink, and both are the lightest, breeziest items I own. The super breathable cotton is a serious game-changer when I’m laying around in my unbearably hot apartment during the summer, and both pieces layered well and looked very lounge-chic when I styled them with a huge sweater over top in preparation for fall.

“This Is Hands Down the Comfiest Strapless Bra I've Ever Owned”
LIVELY, the intimates brand I replaced my entire bra and underwear drawer with, just launched the new No-Wire Strapless Bra ($35). I'd rather wear no bra at all than have to deal with pulling up or a bust-pinching strapless situation, but this one is so comfortable that I would happily lounge or sleep in it.

"Lively's All-You Bralette Line Finally Gives Women With Bigger Boobs Supportive & Sexy Options"
The brand has created a bralette that actually works for heavier chests. Take a quick spin through reviews online, and you'll see nothing but surprised praise for the collection, where people claimed it brought them both comfort and support.

"This New Swimsuit Line Is So Comfortable You Can Actually Work Out In It"
LIVELY first made headlines with its collection of “leisurée,” a lingerie-swim-activewear hybrid so comfortable and stylish, people were immediately reaching for their wallets when it debuted back in 2016. And now, as we head into summer, the cult-favorite brand has launched three adorable new bathing suit styles you’ll be eager to sweat, surf and swim in all season long.

"Leisurée: The Lingerie Trend I Can't Stop Wearing"
It's no secret that I'm a huge fan of the brand Lively, particularly this strapless bra I can't stop raving about. Ever since that $35 strapless bra purchase, I've kept a close eye on the brand, ultimately leading me to the discovery of the Lively-coined term "leisurée.

"Meet LIVELY, the Lingerie Brand Redefining Sexy with Its Inclusive Underwear"
Having previously worked at Victoria’s Secret and learning how a single brand had been dominating the market, Michelle Cordeiro Grant takes it upon herself to change the narrative with her body-positive lingerie brand, LIVELY. Fusing athleisure and intimates, the label produces minimalist-chic and comfy undergarments for girls and women of all sizes — we’re talking up to cup size DDD.

"Female CEO disrupts $13 billion lingerie market in #MeToo era"
All of LIVELY’s bra and bralettes cost $35, whereas many retailers’ price point for bras is between $50-$100. Cordeiro Grant’s building blocks of pricing, comfort-level, and community created a foundation on which her company flourished following its launch in April 2016.

"A company that's taking on Victoria's Secret with $35 bras just opened its first store. Here's what it's like to shop there."
Cordeiro Grant has been testing the waters with brick-and-mortar retail over the past few months. What started as a happy hour in the company's offices where customers could come and try on products evolved into pop-ups in Dallas and Nashville and, now, a permanent location.

"Post-#MeToo, this lingerie startup finds customers prefer images of real women" - Fast Company From the start, she has built her brand very differently from her former company. Rather than using top supermodels, she wanted to make real women the face of LIVELY. From the start, she has featured LIVELY’s loyal fans on the company’s homepage wearing its latest products, instead of professional models.

Beloved by editors and superstars like Ashley Benson, LIVELY's concept is a best-of-both-worlds mix of lingerie and activewear (dubbed "leisurée" by founder Michelle Cordeiro Grant) that makes the perfect underwear for wearing under tee-shirts.

"LIVELY raises $6.5M to bring its comfortable and inclusive lingerie to brick-and-mortar stores"
In the last year, the size-inclusive startup has seen 300 percent growth. What began as a direct-to-consumer company selling $35 bras and underwear has expanded to offer swimwear, activewear and loungewear. Physical retail is next.

This LIVELY bras review will take an in-depth look at the brand and its products, customer ratings, promotions, and more, to help you decide if their products suit your lifestyle.