Our Story

LIVELY is inspired by what we believe makes women sexy today; smart, healthy, active and outgoing. We are delivering bras and undies that blur the aesthetic lines of lingerie, active, and swim, taking the best elements of high-style and comfort from each category. We are establishing an entirely new category and POV of lingerie, a movement that we call Leisurée.

Inspired by women with wild hearts and boss brains.

The inevitable is finally here: Leisurée—that is, athleisure for lingerie-is now yours for the shopping thanks to LIVELY.

- Stylecaster
  • Refinery 29
  • Stylecaster
  • Fast Company
  • Cool Hunting
  • Who What Wear
  • Fashion Times
  • Fashionista
  • InStyle
  • Women's Health

Made With Care

We have a start-up attitude with decades of experience

Our team has more than 60 years of experience in lingerie manufacturing, which means we know a thing or two (or twenty) about making the highest quality bras and underwear. We dig deep to source the best components and materials in the industry. We know you can’t make killer products from subpar stuff, so we’re dedicated to finding and using the highest quality components, whether that’s the softest lace, the most functional hardware, or the most innovative memory foam.

Our factory family loves Lively as much as we do!

For us, it is so important that LIVELY company values and standards extend to our factory family. Our manufacturers have partnered with us to ensure that our LIVELY ethos holds true in the factories and work places in which we produce. We have our own factory dedicated to LIVELY that is brand new, full of light and a beautiful place to work in southern China. The staff is mostly women, and they have the finest workmanship and passion for their craft. In addition to this facility, we often produce in partner factories where we maintain the same strict standards, standards that meet and exceed fair labor practices and wages. We are proud to be WRAP certified, whose 12 principles include compliance with laws and workplace regulations, prohibition of forced labor, prohibition of child labor, standards of compensation, benefits, hours of work and environmental consciousness. With all of this in place, we are able to work hand-in-hand with our team to ensure quality, and ongoing development based on customer feedback.

The LIVELY Movement

LIVELY is not just about the products it offers, it is about a mindset we want to share with women around the world. One that reminds, empowers and enables us all to live life doing what we love, with the people we love! We call this #livingLIVELY.

We knew women were waiting for this kind of movement, but even we were surprised at the global response we received pre-launch. It was tremendous, and our message of strength and confidence resonated far and wide. Notes came pouring in; ‘It is an amazing thing to find a brand that not only aligns with my values but encourages us to stand firm in our own skin.

Today bras and undies, tomorrow the world.

I love feeling comfortable, though I also love the beautiful things in life, and LIVELY is a seamless balance of both!”. Another read, “Ultimately, and I think it's the same for all twenty-something girls these days, I want to live my life as authentically as possible.” LIVELY is just getting started, and we couldn’t be more excited to have so many amazing women join our movement.