Our Story

LIVELY is a community and brand created to inspire us all to live life passionately, purposefully, and confidently. We make bras, undies, loungewear, swimwear, activewear, and beyond — taking the best elements of high-style and ultimate comfort from each category to develop a brand new POV of lingerie we like to call, Leisurée. Through innovation, a mission of inclusivity, and our badass community, we have established an experience that reminds, inspires, and empowers us all to do what we love, every. single. day.

Do what you love, love what you do it in.

“This Bra Is So Comfy, You Won’t Want to Take It Off When You Get Home”


Made With Care

Our team has more than 60 years of experience in lingerie manufacturing, which means we know a thing or two (or twenty) about making the highest quality bras and underwear. We dig deep to source the best components and materials in the industry. We know you can’t make killer products from subpar stuff, so we’re dedicated to finding and using the highest quality components, whether that’s the softest lace, the most functional hardware, or the best blend of recycled fabrics.

We’re Committed To Sustainability & Giving Back

Each year, we continue to expand on our mission toward more sustainability through the development of high-quality fabrics made of recycled materials that are good for your wardrobe and good for the earth. After the launch of our sustainable swimwear, we’re excited to share that we have expanded our eco-friendly vision into new categories including activewear and bralettes. This is still just the beginning for us, and as we expand our sustainable categories, we want to do it right and do it well as we continue to grow.

We are also proud partners of I Support the Girls, a non-profit organization that distributes essential items, such as bras, undies, and menstrual hygiene products to girls & women in need. To date, we have donated thousands of gently worn bras and undies!

We Have A Factory Dedicated To Us (which means you)!

Having a factory dedicated to us means we can be intentional from first fit to final stitch. When it comes to quality and customer feedback, our factory allows us to react quickly — so if our crew is loving something, we can make more of it in a snap. Similarly, we are able to make just as much as we need and no more, allowing us to avoid the unnecessary waste of overproduction. Most importantly, we have an amazing relationship with our factory family who upholds our company values and standards while also creating a work environment that emphasizes happiness, satisfaction, new learning opportunities, and family as part of its DNA.

The LIVELY Movement

LIVELY is not just about the products it offers, it is also about our community who inspires us to do what we love with the people we love! We call this #livingLIVELY. From the beginning, we knew people were waiting for this kind of movement, but even in pre-launch, we were surprised at the global response we received in our mailboxes, inboxes, and DMs saying ‘It is an amazing thing to find a brand that not only aligns with my values, but encourages us to stand firm in our own skin.’ Witnessing our message of strength and confidence resonate far and wide was all we needed to keep going.

Today Bras And Undies,
Tomorrow The World.

“Ultimately, and I think it's the same for all twenty-something girls these days, I want to live my life as authentically as possible.” LIVELY is just getting started and we couldn’t be more excited to have such an incredible community championing our movement.