Our Story

LIVELY is inspired by what we believe makes women sexy today; smart, healthy, active and outgoing. We are delivering bras and undies that blur the aesthetic lines of lingerie, active, and swim, taking the best elements of high-style and comfort from each category. We are establishing an entirely new category and POV of lingerie, a movement that we call Leisurée.

Inspired by women with wild hearts and boss brains.

"The inevitable is finally here: Leisurée—that is, athleisure for lingerie-is now yours for the shopping thanks to LIVELY."


Made With Care

We have a start-up attitude with decades of experience

Our team has more than 60 years of experience in lingerie manufacturing, which means we know a thing or two (or twenty) about making the highest quality bras and underwear. We dig deep to source the best components and materials in the industry. We know you can’t make killer products from subpar stuff, so we’re dedicated to finding and using the highest quality components, whether that’s the softest lace, the most functional hardware, or the most innovative memory foam.

We have our own factory!

This means we have total control from the first fit to the final stitch. We make sure that every detail is perfect, and we can go from an idea to an actualized product in record time. Owning our factory also gives us ultimate control when it comes to quality and customer feedback—if our girls are loving something, we can react immediately. And if this wasn’t enough, we’re able to extend our company values and standards to our LIVELY factory family.

The LIVELY Movement

LIVELY is not just about the products it offers, it is about a mindset we want to share with women around the world. One that reminds, empowers and enables us all to live life doing what we love, with the people we love! We call this #livingLIVELY.
We knew women were waiting for this kind of movement, but even we were surprised at the global response we received pre-launch. It was tremendous, and our message of strength and confidence resonated far and wide. Notes came pouring in; ‘It is an amazing thing to find a brand that not only aligns with my values but encourages us to stand firm in our own skin.

Today bras and undies, tomorrow the world.

I love feeling comfortable, though I also love the beautiful things in life, and LIVELY is a seamless balance of both!”. Another read, “Ultimately, and I think it's the same for all twenty-something girls these days, I want to live my life as authentically as possible.” LIVELY is just getting started, and we couldn’t be more excited to have so many amazing women join our movement.