Girls We Love

When it comes to inspiration, we don't have to look far. The most inspiring women we know are our customers. Here we talk to the boss babes and game-changers who are the definition of #livingLIVELY — chasing dreams and making the most of every minute.

WCW | CEO of Thinx

December 29, 2020 When I joined Thinx, the company was in the midst of a PR storm around its founder. One of the board members at the time told me that the board didn’t think I could do the job because I had a 6 month old baby, and they gave me a comp package that was way under market. Most sane people would have run for the hills, but I just believed so much in the product, the unit economics were fantastic and I really loved the small, passionate team. I knew it had all the ingredients for success, and I felt like I could add a lot of value and prove to the board that their reservations were unfounded. Clearly that has been the case!

December 29, 2020

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#WCW | Founder & CEO of Love Wellness

May 20, 2020 With Love Wellness, it’s important for me to remove the stigma around women’s health. What I often see is that women are too embarrassed by their bodies, and therefore, it prevents them from taking proper care. Education is at the root of what we do, and through education we simplify a lot of topics that have long been considered taboo.

May 20, 2020

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#WCW Kaylin Marcotte | Founder and CEO of Jiggy

March 25, 2020 I’m so proud of our support of female artists. We celebrate their work, give them a platform to be discovered and featured, and they get a percentage of each JIGGY sale. Also, watching people reconnect with the joy of puzzling and spend some time away from phones and screens being creative is really exciting to us.

March 25, 2020

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#WCW Jenn Kapahi | Founder and CEO of trèStiQue

March 10, 2020 I had the idea for the Essential 8 Makeup Routine about 10 years before we launched. As a beauty industry professional, I was baffled by the lack of simplicity and organization other brands offered. I always wanted makeup that was made with high-performing formulas, and was also easy to carry in your bag and apply without a mess. In 2015, I met my business partner Jack and discovered we both shared a love for the pencil as a delivery system. Jack had the brilliant idea of our unique trèStiQue crayon, so we created a whole line of sticks/pencils with built-in tools that when used together provided a solution for the everyday makeup routine.

March 10, 2020

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#WCW Joy Cho | Founder and Creative Director of Oh Joy!

November 13, 2019 There is never a perfect time to start something. Whether you start it on the side in addition to your day job or you’re looking to evolve and change your business in some way, it all starts with one small step and a little bit of risk to go for it. 

November 13, 2019

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