The All-Day Deep V No-Wire: Heather Gray The All-Day Deep V No-Wire: Heather Gray The All-Day Deep V No-Wire: Heather Gray The All-Day Deep V No-Wire: Heather Gray The All-Day Deep V No-Wire: Heather Gray

The All-Day Deep V No-Wire

Heather Gray

Free US shipping over $50 + free returns.

Mix, Match, And Mix again

  • • 2 bras for $70
  • • 3 undies for $30
  • • 3 bras for $90
  • • 5 undies for $45
  • Style notes

    Finally — the comfort, support, and function of your fave t-shirt bra, but without the wire! This #1 sellout bra has all of the things: voted softest ever modal fabric, stylish mesh details, and no-wire bliss for all-day comfort.

    Our bras are designed to blend the best elements of athleisure and lingerie — minimal design for maximum comfort and support. If you're in between band sizes, size up!

Free US shipping over $50 + free returns

size guide

Customer Reviews

Customer Reviews
4.2 Based on 987 Reviews
5 ★
56% 
553
4 ★
21% 
209
3 ★
14% 
137
2 ★
5% 
45
1 ★
4% 
43
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A LIVELY Customer
S
04/27/2022
stacey
United States United States

a glorious undergarment

this bra is seriously the next best thing to wearing nothing at all. the style is super-comfortable and breathable, molding easily to the wearer’s unique shape. surprisingly though, it is also sexy and cute, thanks to the great cup shape and deep-v cut. the cotton fabric makes it a comfy choice for everyday wear, but can definitely perform in more formal, less everyday environments, too. i purchase (and reach for) this bra time and again because i’ve yet to find another bra that can outperform this one. definitely a must-try.

A LIVELY Customer
J
04/06/2022
Julia
United States United States

My favorite bra ever!

This has got to be the best fitting bra I've ever owned. It just fits completely perfectly in all ways. I usually either have "cup gap" issues with some bras OR I'm spilling out of them, and I have neither problem with this bra. The cups fit just right, it's very supportive, and comfortable at the same time, and everything stays where it should. I have it in every color! There is a stiff seam on the side that is a little pokey at first, but I've found that it softens/loosens up over time and it didn't bother me after a few wearings.

R
04/05/2022
Rebekah
United States United States

Solid staple!

This bra is such a great staple! As the name says, you can wear it all day, and get that all day comfort with support. I have one in gray and almond.

A LIVELY Customer
MN
04/04/2022
Monica N.
United States United States

Comfy

Band size too small, but prefer the Plunge to the Deep V.

S
04/01/2022
sue
United States United States

love love LOVE!!

i’m a 32ddd and ordered that size. i was surprised how well they fit!! i’ve been on the lookout for a deep v bra and this bundle was perfect! i really hope they make a smooth no mesh material one so you can wear them under tighter shirts!!!

Bra Sizing Guide

Not sure about your bra size? Don’t sweat it! Measuring yourself at home is simple, but if you need a little extra help, you can meet with one of our fit experts face to face by scheduling a Virtual Styling Session or Fit Appointment at one of our stores!

Before we start you will need a few things:

  • A soft measuring tape
  • A mirror
  • Your best fitting, least padded bra

STEP 1

Stand in front of a mirror wearing your best fitting, least padded bra and use a soft measuring tape to measure your band size:

  • Wrap the measuring tape around your back just below your shoulder blades and just under your bust.
  • Make sure that the measuring tape is parallel to the floor. Pull the tape measure tight against your ribcage and take note of that measurement.
  • If your measurement is an odd number, add 1, if it's an even number, add 2
    • Ex: 35 inches rounds up to 36
    • Ex: 32 inches rounds up to 34

STEP 2

Next, measure your bust:

  • Slide your measuring tape up your back, across your shoulder blades and across the fullest part of your bust.
  • Make sure that the measuring tape is still parallel to the floor and hold the tape as loosely as possible and take note of that measurement. 

STEP 3

Now we do some math!

  • Your band measurement is what you measured + 1 (odd measurements) or 2 (even measurements) 
  • For every inch difference between your band size and your bust size you will increase your cup size.
    • Ex: 34 inch band and a 39 inch bust (5 inch difference)  will be a 34DD 
    • Ex: 31 inch band measurement will round up to a 32 and a 35 inch bust (3 inch difference) will get you to size 32C.

Inches

Cup Size

1
A
2
B
3
C
4
D
5
DD
6
DDD

GRAB A SISTER

Band size too tight? Cup size too small? Enter your size below to find out your sister size.

If your band is too tight, try a
If your cup is too small, try a
We don't carry that size :(
Here's your sister:

Flex No-Wire Bras

Now that you've got your cup size, this will be a piece a of cake. Find your size below.

XS

S

M

L

32A
32B

34A
32C
32D

34B
34C

36A
36B
32C
32D
32DD

34C
34D
34DD

36A
36B
34D
34DD

36C
36D

38B
38C
Got it!