The All-Day Deep V No-Wire: Heather Gray The All-Day Deep V No-Wire: Heather Gray The All-Day Deep V No-Wire: Heather Gray The All-Day Deep V No-Wire: Heather Gray The All-Day Deep V No-Wire: Heather Gray

The All-Day Deep V No-Wire

Heather Gray

Free US shipping over $40 + free returns.

Mix, Match, And Mix again

  • • 2 bras for $60
  • • 3 bras for $80
  • • 3 undies for $25
  • Style notes

    Comfort + style.  You’ll forget you even have on this no-wire plunge bra.

    Lightly-lined foam pads that remember your shape. Front-adjusting straps make fixes easy. Back J-hook converts from classic to racerback bra. Our girls say size up if you're between band sizes. Also available in DD cup and DDD cup for our Busty crew.

Free US shipping over $40 + free returns

size guide

Customer Reviews

Customer Reviews
4.2 Based on 566 Reviews
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Margaret G.
United States United States
Comfortable and easy to adjust

Very comfortable and flattering, creates a great shape and stays put well. I tried this and the push-up version, but this one is far and away the winner. Will likely order in 1-2 additional colors. The hooks to convert to racerback are perfect with tank tops I wore frequently over the summer. Straps are super easy to adjust and convert while the bra is on.

Liz C.
United States United States
Super Comfy

Easy to hook on, super comfortable. I love how soft this bra feels and it fits very well. Highly recommend

United States United States
I wanted to love this bra, but I’m disappointed.

I really wanted to love this bra. No wire, super comfy and soft fabric on the cups and a nice wide band which I love. Unfortunately, there is a thick piece of fabric “boning” like material on the side where the cup meets the band that isn’t comfortable at all— leaves a red mark even though the band is not too tight. The fit is totally right for me but sadly this makes the bra much less comfortable than I was hoping. I noticed I’m not the only one to mention this issue —- bums me out since the bra is advertised as this “all day” amazingly comfortable bra. I was really excited about Lively since they advertise such comfort but I’m somewhat disappointed to find my Gap no wire bras are more comfortable. I’ll probably try another style in the future because I love the comfort and style of the cups but I won’t be removing the tags again till I wear it for a few hours and make sure it’s comfortable. I’m disappointed.

United States United States
Super Comfy, Versatile

This bra is one of my very favorites on rotation! I found in this bra that it was very true to my regular size, and there was no gapping or spillage. Like a few other reviews, if I wear all day I can tell the bottom kind of rolls inward, but it hasn’t bothered me in the slightest, and it’s lightyears better than bras with an underwire. One request of lively though: please make this in additional skintones that you offer in other bras! Part of the reason I was interested in the company was that it was one of the first times I’ve seen a color that actually matches my olive skin tone- please be consistent with your inclusion!

United States United States
Great and comfy, straps too long

Feels like I'm wearing nothing which is great, I need shorter straps because they fall down.

Bra Sizing Guide

Don’t sweat it love, this will be a piece a of cake.


Okay — breathe in, then out, and hold. Wrap a tape measure around your chest at band level and take a look.
Odd number? Add 1. Even number? Add 2.
For example — if you measured 33” and add 1, you get 34”. This is your band size!


Breathe in again, then out, and hold.
1. Wrap a tape measure around the fullest part of your bust and take note.
2. Round to the nearest whole number. This is your bust size!
3. Subtract your band size from your bust size and voila! This determines your cup size.
For example — if your bust measured to 36, you would subtract 34 from 36 to get 2!


Cup Size


Put your band size and cup size together and now you have your bra size!
Our example comes out to be a 34B.


Band size too tight? Cup size too small? Enter your size below to find out your sister size.

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If your cup is too small, try a
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