The All-Day Deep V No-Wire: Heather Gray The All-Day Deep V No-Wire: Heather Gray The All-Day Deep V No-Wire: Heather Gray The All-Day Deep V No-Wire: Heather Gray The All-Day Deep V No-Wire: Heather Gray

The All-Day Deep V No-Wire

Heather gray

Free US shipping over $40 + free returns.

Mix, Match, And Mix again

  • • 2 bras for $60
  • • 3 bras for $80
  • • 3 undies for $25
  • Style notes

    Comfort + style.  You’ll forget you even have on this no-wire plunge bra.

    Lightly-lined foam pads that remember your shape. Front-adjusting straps make fixes easy. Back J-hook converts from classic to racerback bra. Our girls say size up if you're between band sizes. Also available in DD cup and DDD cup for our Busty crew.

Free US shipping over $40 + free returns

size guide

Customer Reviews

Customer Reviews

3.9 Based on 119 Reviews
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United States United States

The only bra for me!

I purchased this bra in 2 colors to test it out. Having tried some other popular online brands, I was a little hesitant with my expectations. But! This is hands-down the best bra I've ever owned! The cups retain their shape perfectly and offer great support without wires digging into your ribs. I love the mesh detailing - it makes wearing an everyday bra feel sexier! Possibly my favorite part, though, is the GENIUS hook-and-eye racerback option. No more wearing different bras for tank tops! Comfy and cute all the time. Already planning on ordering the other 2 colors. Thank you, Lively, for this amazing bra!!


I haven’t lived until putting on this bra!!

I barely write reviews but definitely have to get on here to praise the deep-v no wire! I have always had troubles with bras with wires as they dug into my ribs whenever I put them on (and no, Im not wearing a wrong size bra). So if I don’t want the wires, then the options Im left with other bralettes (cute but no coverage) or sport bras (supportive but no shaping provided). The Lively bra is so sexy, soft, fit snuggly and never ever again makes me fear the wire digging into my bones >3 Highly recommended!

Kate E.

Best bra ever?!

This is the first non underwire bra that has ever worked for me. I am a 32D normally and that size fits perfectly. It is a crazy combo of supportive and comfortable. And it looks really nice too. Highly recommend!

Love P.
United States United States

Comfort and style

I was a bit nervous when placing an order as I don't normally buy bra without trying them first. But they look so good on the model! After receiving them, i am very happy with my purchase. they are soft, super comfortable without sacrificing my curve. They are really really comfortable yet supportive! Will buy other colors in the future. My only wish would be faster shipping. It took over a week to get the products.

Amber .
United States United States


My husband received my package and opened, removed the tags and tossed all evidence before I got to them, so I gave them my best effort. The 36C felt like a 32. The strap was on the last notch and DUG into me. I thought it would maybe stretch a bit if I powered through wearing them awhile. But they didn’t. I can’t wear them at all. They left horrible indentations in my back and sides. It’s a total bummer because the cups were great. But now they’ve been worn and have deodorant on them and are unreturnable. It’s just a complete loss on two bras for me.

Bra Sizing Guide

Don’t sweat it love, this will be a piece a of cake.


Okay — breathe in, then out, and hold. Wrap a tape measure around your chest at band level and take a look.
Odd number? Add 1. Even number? Add 2.
For example — if you measured 33” and add 1, you get 34”. This is your band size!


Breathe in again, then out, and hold.
1. Wrap a tape measure around the fullest part of your bust and take note.
2. Round to the nearest whole number. This is your bust size!
3. Subtract your band size from your bust size and voila! This determines your cup size.
For example — if your bust measured to 36, you would subtract 34 from 36 to get 2!


Cup Size


Put your band size and cup size together and now you have your bra size!
Our example comes out to be a 34B.


Band size too tight? Cup size too small? Enter your size below to find out your sister size.

If your band is too tight, try a
If your cup is too small, try a
We don't carry that size :(
Here's your sister:
Got it!