I really wanted to love this bra, but I regret taking the tags off. I would have returned it.
When I first put it on I thought it was perfect, but as the day went on the band really started digging into me. Before I placed my order, I measured my size about 5 times over, so I would get it right. I got 38B over and over again. I'm not sure why there isn't an option for a band larger than 38; I would have "exchanged" it for a 40. I can only hope that with more wear the band will start to give a little.
Concerning the push-up aspect, I don't really see how they can call it that. I'm sure it has something to do with the lack of underwire, but it doesn't give me much lift regardless. The only way I can get a push-up look is to connect the straps to make a racerback, but after wearing it like that for a while the top edge of the cups starts digging into the sides of my armpits.
In the middle where the cups meet, the fabric bows out to create the perfect catch-all for crumbs. Depending on the shirt I'm wearing it tends to stick out. Also, the seams on the cups are a horrible design feature. No matter how loose my shirt is, unless I'm wearing a sweater, these seams tend to make more of an appearance than my cleavage.
I really wish Lively would offer a better return policy. I should be able to "test-drive" my new bra for a couple of days without the tags before committing to it. Just like any other store or website.
However, after saying all that, my boyfriend says that the bra looks great on me. lol
I will have to reserve this bra for short nights out rather than an all-day work bra I was hoping it would be.