The All-Day Deep V No-Wire: Heather Gray The All-Day Deep V No-Wire: Heather Gray The All-Day Deep V No-Wire: Heather Gray The All-Day Deep V No-Wire: Heather Gray The All-Day Deep V No-Wire: Heather Gray

The All-Day Deep V No-Wire

Heather Gray

Free US shipping over $50 + free returns.

Mix, Match, And Mix again

  • • 2 bras for $70
  • • 3 undies for $30
  • • 3 bras for $90
  • • 5 undies for $45
  • Style notes

    Finally — the comfort, support, and function of your fave t-shirt bra, but without the wire! This #1 sellout bra has all of the things: voted softest ever modal fabric, stylish mesh details, and no-wire bliss for all-day comfort.

    Our bras are designed to blend the best elements of athleisure and lingerie — minimal design for maximum comfort and support. If you're in between band sizes, size up!

Free US shipping over $50 + free returns

size guide

Customer Reviews

Customer Reviews
4.2 Based on 952 Reviews
5 ★
56% 
530
4 ★
21% 
203
3 ★
14% 
131
2 ★
5% 
45
1 ★
4% 
43
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Filter Reviews:
EN
01/10/2022
Eileen n.

Best Bra Ever

Not only are these comfortable but I’ve been washing and drying mine and they come out beautifully! I have had these for a good year now and show no signs of wearing out ….the most comfortable bra when you don’t feel like wearing one. I cannot recommend this high enough …so I’d add five more stars and call it a ten! Thank you for your prompt service also when I got the wrong size and had to return it . Sincerely, Eileen Nicholson

V
12/12/2021
Vxn
United States United States

Very comfortable

I got three of these all day deep V no wire bras and am happy with them. I got my standard and the fit was perfect. Having no wires really helps with comfort and is great for all day wear. You don't feel the constant urge to take them ooff anymore. The material is also good and it works great with tee-shirts. Have had them for around a month now and these have become my go-to option for everything :).

N
12/11/2021
Ne
United States United States

A small let down

I like the design of this bra, but it’s definitely made for the IBTC. If I bend over in any capacity my boobs will leave the confines of the bra. Up and out. It also is my only lively bra that double bubbles me. I’m a 32f and I had to buy 34ddd because sadly they do not make my size. This means I’m never gonna have a perfect fit but I would at least like to climb stairs without my boobs making a swift exit through the roof.

T
12/11/2021
Terri
United States United States

Super comfortable

I was told from the time I started wearing a bra to always wear a good bra no matter how uncomfortable, and I always have, BUT now I wearing a good support bra that is comfortable. I have lung disease and underwire bras do not allow my lungs to expand properly, and it is painful to breath. So I started looking for a good bra with support without underwires and I have found plenty of comfort, support and I can breath without pain. I wear a bra 24/7 because I am big breasted (38D, 38DD) and no matter how old a women gets we still want a youthful look without sagging and I get that with LIVELY. The size chart is on the nose and this bra is so comfortable I have to check that I have one on. I get everything necessary to keep the sag away and it is a perfect fit. I am currently replacing all my underwire bras with Lively bras because they're everything you have seen advertised. Do waste another day pulling and tugging at a bra that is uncomfortable and painful, order a Lively bra today and start living with Lively

S
11/29/2021
Syd
United States United States

So soft and comfortable!!!

As soon as I put this bra on I was amazed at how soft it was! It fit perfectly, gave a lot of support (I bought 32DDD), and felt so comfortable that I forgot I was wearing a bra. Will buy again!

Bra Sizing Guide

Not sure about your bra size? Don’t sweat it! Measuring yourself at home is simple, but if you need a little extra help, you can meet with one of our fit experts face to face by scheduling a Virtual Styling Session or Fit Appointment at one of our stores!

Before we start you will need a few things:

  • A soft measuring tape
  • A mirror
  • Your best fitting, least padded bra

STEP 1

Stand in front of a mirror wearing your best fitting, least padded bra and use a soft measuring tape to measure your band size:

  • Wrap the measuring tape around your back just below your shoulder blades and just under your bust.
  • Make sure that the measuring tape is parallel to the floor. Pull the tape measure tight against your ribcage and take note of that measurement.
  • If your measurement is an odd number, add 1, if it's an even number, add 2
    • Ex: 35 inches rounds up to 36
    • Ex: 32 inches rounds up to 34

STEP 2

Next, measure your bust:

  • Slide your measuring tape up your back, across your shoulder blades and across the fullest part of your bust.
  • Make sure that the measuring tape is still parallel to the floor and hold the tape as loosely as possible and take note of that measurement. 

STEP 3

Now we do some math!

  • Your band measurement is what you measured + 1 (odd measurements) or 2 (even measurements) 
  • For every inch difference between your band size and your bust size you will increase your cup size.
    • Ex: 34 inch band and a 39 inch bust (5 inch difference)  will be a 34DD 
    • Ex: 31 inch band measurement will round up to a 32 and a 35 inch bust (3 inch difference) will get you to size 32C.

Inches

Cup Size

1
A
2
B
3
C
4
D
5
DD
6
DDD

GRAB A SISTER

Band size too tight? Cup size too small? Enter your size below to find out your sister size.

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If your cup is too small, try a
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Flex No-Wire Bras

Now that you've got your cup size, this will be a piece a of cake. Find your size below.

XS

S

M

L

32A
32B

34A
32C
32D

34B
34C

36A
36B
32C
32D
32DD

34C
34D
34DD

36A
36B
34D
34DD

36C
36D

38B
38C
Got it!