April 30, 2019 I have spent 20 years in the field of consumer insights and brand strategy, consulting for some of the top liquor producers in the world. I created Pomp & Whimsy in response to what I felt was extreme gender inequality in the marketing landscape of spirits. I was tired of seeing women either talked down to or ignored as consumers by spirits brands, and money being left on the table by not taking them seriously. I wanted to create spirits that speak to women with an inspiring and authentic voice, designed around their occasions and needs.

April 24, 2019 I tell myself each day that when a new opportunity comes up to go for it if it’s going to help grow the business and be afraid later. It has been an incredible journey starting a business and having one built around community has given me a lot of support in starting it.

March 12, 2019 I remember over the summer of 2018 while I was building Poplar, people would ask, “What are you working on?”. I would start sweating and sheepishly say, “cannabis”. At first everyone was like, “WTF, cannabis?”. Start working on something controversial and you will quickly see who unconditionally supports you :) The people that do, keep them close. The people that don’t, don't stress. Follow your gut. Big dreams are often hard for other people to understand. 

February 26, 2019 I couldn’t believe that advisors presented data to clients in such a confusing and archaic way. NEVER did I think I would “be the change” that Wall Street needed, but after 2008/2009, I was so furious with the industry for losing its reputation, a reputation that I was part of, that I decided to do something about it. Part of the reason Stash Wealth operates in an incredibly transparent way is because I want to resort trust in the profession.

November 06, 2018 Everyone’s starting-a-business story is so different and individual, I’m not sure that there are common myths. One assumption that I try to negate is that you have to be working all the time if you own your own business. It’s true that I’m often hosting events or sending customer emails during evening or weekend hours, but I don’t think you need to work non-stop in order to have a successful business. You just need to discover what your balance and boundaries are.