#WCW Nicola Nice | Founder and CEO of Pomp & Whimsy
April 30, 2019 I have spent 20 years in the field of consumer insights and brand strategy, consulting for some of the top liquor producers in the world. I created Pomp & Whimsy in response to what I felt was extreme gender inequality in the marketing landscape of spirits. I was tired of seeing women either talked down to or ignored as consumers by spirits brands, and money being left on the table by not taking them seriously. I wanted to create spirits that speak to women with an inspiring and authentic voice, designed around their occasions and needs.
April 30, 2019Read More