Girls We Love

When it comes to inspiration, we don't have to look far. The most inspiring women we know are our customers. Here we talk to the boss babes and game-changers who are the definition of #livingLIVELY — chasing dreams and making the most of every minute.

#WCW Kaylin Marcotte | Founder and CEO of Jiggy

March 25, 2020 I’m so proud of our support of female artists. We celebrate their work, give them a platform to be discovered and featured, and they get a percentage of each JIGGY sale. Also, watching people reconnect with the joy of puzzling and spend some time away from phones and screens being creative is really exciting to us.

March 25, 2020

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#WCW Jenn Kapahi | Founder and CEO of trèStiQue

March 10, 2020 I had the idea for the Essential 8 Makeup Routine about 10 years before we launched. As a beauty industry professional, I was baffled by the lack of simplicity and organization other brands offered. I always wanted makeup that was made with high-performing formulas, and was also easy to carry in your bag and apply without a mess. In 2015, I met my business partner Jack and discovered we both shared a love for the pencil as a delivery system. Jack had the brilliant idea of our unique trèStiQue crayon, so we created a whole line of sticks/pencils with built-in tools that when used together provided a solution for the everyday makeup routine.

March 10, 2020

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#WCW Joy Cho | Founder and Creative Director of Oh Joy!

November 13, 2019 There is never a perfect time to start something. Whether you start it on the side in addition to your day job or you’re looking to evolve and change your business in some way, it all starts with one small step and a little bit of risk to go for it. 

November 13, 2019

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#WCW Liana Pavane | Founder and CEO of TTYL NYC

October 23, 2019 Take it one step at a time. If you have an idea that you think is awesome, start talking about it! Ask people if they would use the product or come to the event or eat the food. Start by collecting data from the people closest to you. And most importantly, don’t be afraid to put yourself out there. As humans, we are so afraid of what others think of us that we don’t want to set ourselves up for failure. In reality, people will admire you more for just trying and being courageous enough to go after something you believe in.

October 23, 2019

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#WCW Ju Rhyu | Co-founder and CEO of Hero Cosmetics

September 17, 2019 I think in America we glorify the entrepreneurial story. The media loves stories about founders who risked it all and mortgaged their house 3 times over or barely slept for years because of their business. It doesn’t have to be this way. You can build the kind of business you want with the values you want. 

September 17, 2019

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