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#WCW Jasmine Garnsworthy | Writer and Founder of The Buff

Here at LIVELY, we’re constantly surrounded by swoon-worthy women that are killin’ it in their businesses. We're launching #WomenCrushWednesday to celebrate the boss babes who provide us with a constant flow of inspiration, support, and endless girl-crushes.


Up next, Writer and Founder of "The Buff", Jasmine Garnsworthy



Where is your hometown?

I grew up in Lae, Papua New Guinea and then moved to Brisbane, Australia as a pre-teen. Most of my family lives back in Australia now, but I’m based in Brooklyn, New York.


What are the biggest challenges of the work that you do?

Staying in my own lane. It's easy to get distracted by the direction others take rather than focusing on what I need to do to make The Buff the business I know it can be.


What advice would you give on finding healthy work-life balance?

Stop obsessing over it! I really don't believe in balance — or at least, I haven't found it. Some weeks I work all day and night until exhaustion on The Buff or on a story and neglect relationships in my life. Other days, I don't get nearly as much work done as I should in favor of hanging out with my partner, family, or friends.

Life is a juggle and there's almost always a ball that gets dropped. I think it's more about remembering you can always pick that ball back up when you want to.


What’s the best advice you’ve received from a mentor?

"The best opportunity is the one right in front of you."

 I think my dad may have passed on that piece of wisdom! I’m attracted to change and am constantly on a mission to turn my life upside down, whether it's quitting my job to freelance and start a business, or moving to the other side of the world. 

In my early 20s, I found it really tough to stay focused on a long-term goal. Now that I’m a little older, I’ve learned to pour that restless energy into the opportunity right in front of me rather than reaching for a shiny, new challenge as soon as I get bored.


What is your process when approaching your creative work?

First of all, I can’t produce anything original or innovative if I’m tempted by social media. I delete Instagram from my phone for a couple of days each week to avoid distraction.

After working as a writer for almost a decade and mastering the art of procrastination, I've learned that the best way to get creative is just to rid yourself of all distractions and force out that first draft — even if it sucks. The same concept now applies to all of my creative pursuits. Once you have something on paper, whether it's an article or an idea for a new product, it's easy to edit and refine the concept. You just have to get started.

I also have a huge sketch pad that I use to note down cute phrases of copy I spot in magazines or books, new ideas, and other inspiration. I flick through it whenever I'm feeling stuck.


When do you feel most empowered?

When I have the guts to make a tough decision that I know is the right call for me or my business.


Where do you go in NYC to unwind?

Home! I sit in the courtyard with wine, a book, and my boyfriend, and forget there are seven million people out there. I also love Y7’s new yoga studio in Williamsburg and recently visited Chillhouse — which will probably become a new spot for unwinding while indulging in a massage (or wine, which they also serve).


What’s your biggest guilty pleasure (we all have one!)?

Sleeping: napping, sleeping-in late, hitting snooze. If I didn’t have an alarm, I could sleep all day.


Fave 3 LIVELY pieces?

The Geo Lace Bralette in black, The Geo Lace Bikini, and The Smooth Strapless (always need a good strapless bra!)

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2 bras for $60 / 3 bras for $80 / 3 undies for $25
*Free US shipping over $50 + free returns