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#WCW Sofia Karvela | Creative Director & Co-founder of Le Board

Here at LIVELY, we’re constantly surrounded by swoon-worthy women that are killin’ it in their businesses. We're launching #WomenCrushWednesday to celebrate the boss babes who provide us with a constant flow of inspiration, support, and endless girl-crushes.

Up next, Stylist, Creative Director & Co-founder of Le Board, Sofia Karvela


Tell us about your journey from uber successful stylist, to creative director, to co-founder?

I started by assisting Patricia Field and then signed with The Wall Group that took me to the next level in terms of clientele and quality of jobs. It’s an ongoing hustle and what I know is that you can never stop learning and evolving. Styling for me is like therapy. I get to transform people into someone that they want to be. It’s a way to really dress the part. I believe in that. Clothes are an expression of you. You can be whoever you want to be. Chose wisely. Pick a trend that fits your mission today or generally in your life and go with it. Wear the clothes, don’t let them wear you. Le Board has given me the opportunity to express my personal aesthetic. I select the designers, curate the pieces, meet extraordinary people, and get to collaborate with them.


Here at LIVELY, we think every badass woman has had to take a risky leap of faith to get to where they are now. We call this our YOLO moment. What was yours?

The day I got sober. I live in pure YOLO mode everyday all day. A little too much.
I’m a workaholic, so my mission is to focus on accomplishing all my goals in this lifetime. Everyday is a leap of faith and a f*ck fear kinda attitude.


You’ve been through all kinds of battles and have overcome so much — including an eating disorder. Can you tell us about your trials and what helped you overcome them?

Time, lots of failures, relapses, and a willingness to overcome it. Hope died last with me. I have been sober for 11 years, but food has been an ongoing battle in different extremes. I heal when I allow myself to be vulnerable and honest. Being kind to myself and refusing to isolate and hang out too much with my thoughts is my saving grace. They are nuts, my thoughts, but my spirit is wildly healthy and happy. So as long as I operate from that place - I am free.


What advice would you give to other women who are trying to overcome their battles — whether internal or external?

Get loud about it. Ask for her help. Get rid of the shame. Shame is what keeps you in that self destructive headspace. Let that crap out.


Tell us about Le Board. What is its purpose and how does it motivate and inspire you?

Women do. I love supporting them. Connecting with them, having a place where women can gather to launch their businesses, and meet like minded individuals. I love discovering new designers and playing dress up. It’s amazing.


What is it like being both a mother and entrepreneur? How do you find balance (assuming that “balance” is possible)?

I don’t. I’m crazy scared and I have guilt of not being the best in either role. But, I’m learning to accept this turmoil. I’m learning to be ok with this sour imbalance. And love myself. I’m human apparently - not a robot.


What’s the best advice you’ve received from a mentor?

To breathe and to pause. And to drink water. Not in the same order.


What’s the biggest myth of starting your own business?

That you’ll be doing what you think you know best. Get ready to wear many hats. Fake it till you make it. Cry, weep, laugh, and wear a seatbelt. It’s a bumpy ride. But very picturesque...


When do you feel most empowered?

When I hold my children's hands.


What keeps you motivated when you’re feeling burnt out?

Ambition and hunger for bigger, better things.


What are your thoughts on “following your gut”?

That’s all I do. And the places that it takes me to are not always pretty, but at least I’ve got stories to tell!


Describe your personal aesthetic.

Unstable and confident.


How does one find the courage to launch their own business?

In their gut. ;-) you’ll have stories to tell if all else fails.


Fave LIVELY pieces?

The Best Day Ever Socks, Lounge Pant, and Straight Up Bralette in the Garden Print.

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2 bras for $60 / 3 bras for $80 / 3 undies for $25
*Free US shipping over $50 + free returns