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#WCW Rachel Schwartzmann | Founder and CEO of The Style Line

Here at LIVELY, we’re constantly surrounded by swoon-worthy women that are killin’ it in their businesses. We're launching #WomenCrushWednesday to celebrate the boss babes who provide us with a constant flow of inspiration, support, and endless girl-crushes.


Up next, Founder and CEO of The Style Line , Rachel Schwartzmann



Where are you from?

I was born in San Francisco, California, and lived in Texas for a year during my childhood. I moved to New York City when I was 11 and haven’t looked back. I don't think I can exist anywhere else.


Tell us about how you started The Style Line and where you got your inspiration. What gave you the courage to launch The Style Line and how did you do it?

The Style Line was born on Tumblr out of a personal project I started in high school. I originally planned on being a fashion writer and thought this would be the perfect way to begin building a portfolio of work. At the time, Tumblr was the king of all social platforms and did an amazing job at facilitating opportunities and partnerships for “creators” in specific industries. They really helped to launch the first iteration and I continued to build the The Style Line while in college.

The summer before my junior year, I took a step back and saw a bigger picture for what The Style Line could be. I left shortly after, relaunched the site, and formed the business. Now we are a media and marketing company with a mission to demonstrate how elements in our lives like style and creativity and can contribute to some of the world’s bigger conversations. On the publishing side (The Style Line) we do this through original content and community events which are created in partnership with our global team. On the agency side (CONNECT(ED)ITORIAL), we specialize in building and maintaining blogs, content hubs, and editorial platforms for innovative brands.


The women you feature on The Style Line are all so unique. How did you tap into this rich community of inspirational women?

Thank you! I think over time it’s been a priority to curate a healthy mix of emerging and established voices who can speak to our mission of showing how style/creativity contributes to some of the world’s bigger conversations. Everyone engages with style in some way — whether it’s lifestyle, sartorial style, their cooking style, investment style, etc., and I believe that by elevating unique voices who explore this idea through a different lens, we can really offer a variety of thoughtful perspectives that aren’t informed by what’s trendy, but instead by true stories.


When do you feel most empowered?

I feel the most empowered when giving myself permission to have weekends or take time off. Entrepreneurs often say you never really “shut off” and while I think that’s true to some extent, lately I’ve personally found it necessary so I don’t burn out!


Rachel Schwartzmann


What is your advice to women that want to start their own company?

Resilience and empathy are key. If your business or people go in another direction, then you’ll grow in another direction. Try to keep things in perspective.


What information do you feel is most vital for the success of women in this industry?

In the age of the curating our best lives online, it’s still important to acknowledge and understand that competition, nepotism, and hardship may very well still be part of your professional journey. There are amazing movements and platforms that are tackling these issues, but I still think we’re just starting to scratch the surface on conversations around this in the workplace. There’s more work to be done.

These are uncomfortable truths, but still necessary to face, and I think that once women do embrace that these unfortunate things are bound to happen, not only can they be more prepared to combat them but perhaps offer a solution to have constructive conversations around how to better address them.


What does The Style Line offer to these women?

My hope is that The Style Line offers a neutral ground for our community to connect through style and then to use that common thread as a way to initiate bigger conversations — whether it’s style as it relates to sustainability or style as it relates to entrepreneurship, activism, and so on.


People often say that starting a business is easy and keeping it hard. What would you say has been the most challenging part of continuing your business thus far?

I would love to know who said starting a business is easy, haha! It’s true though, it’s incredibly hard (at all points) and one of the biggest challenges I face is loneliness. However, we just published a piece on The Style Line that really digs into the realities of “leaving an imprint in the world, simply by doing what we love.” I highly recommend it!


Would you say that you rely on the advice of others or do you rely on your gut?

I’m pretty instinct-driven but I’m becoming more comfortable with asking for help or insights when it comes to making businesses decisions that are a little out of my wheelhouse - I am learning it all just comes with time and experience.

What’s the best advice you’ve received from a mentor?

“The world is full of yes.”


3 fave LIVELY pieces?

The Long-lined Lace Bralette, The Long-lined Bralette, and The All-Day Mesh Trim Bralette.

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2 bras for $70 ($90) / 3 bras for $90 ($135)
3 undies for $30 ($45) / 5 undies for $45 ($75)
*Free US shipping over $50 + free return