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#WCW Patricia Moreno | Founder of intenSati

Here at LIVELY, we’re constantly surrounded by swoon-worthy women that are killin’ it in their businesses. We're launching #WomenCrushWednesday to celebrate the boss babes who provide us with a constant flow of inspiration, support, and endless girl-crushes.

Up next: Patricia Moreno, the founder of intenSati, a life-changing workout class that combines kickboxing, dance, and yoga with positive spoken affirmations. (It's the type of workout that you leave glowing.) Read on for how she develops a work-live balance, works through challenges, and lives life to the fullest.

Where are you from? What was it like growing up?

I am from Northern California. I grew up with 10 brothers and sisters, 8 girls and 3 boys. I am the 9th child. I grew up, as you could probably imagine, in a very chaotic household. My parents are Mexican and we grew up with a lot of Mexican traditions, Mexican food, music, and family-oriented gatherings.

What advice would you give on finding healthy work-life balance?

I think the best advice is the teaching from Abraham Maslow, an American psychologist who taught about the importance of dissolving the line between work and play in order to become self-actualized. Too often we have our work time and then our play or off time. When our work is also what we love, what we are passionate about doesn’t exhaust us. What makes us exhausted is not doing too much but doing too little that feeds our soul and our spirit. When our spirit is strong and we are doing plenty at work and at home to enjoy our life, we won’t feel drained by our life, but invigorated. Do more of what you love, of what feeds your spirit—because with a strong and playful spirit, no matter what you do and where you are, you are fulfilled, you have more energy, and you are more enjoyable to be around.

What’s the best advice you’ve received from a mentor?

Love is medicine and the medicine is in you.

When do you feel most empowered?

I feel most empowered right after my morning ritual of mediation, goal-setting and review, and a workout. It is my non-negotiable morning routine. It makes me feel alive and ready for the day.

What was a defining moment in your career?

My defining moment was when I was the host of my own live morning-workout show, and after nearly a year of getting great reviews on it, my producer called me into the office to say I was gaining too much weight. It was then that I had to decide if I was going to get back on the extreme diet-and-exercise treadmill and try to fit into the “thin ideal” that the industry—including me—was selling, or if I was going to take a stand and start walking and talking a different way.

That is when I came up with the intenSati method. I wanted to help people break free from the spell of unworthiness and the idea that our worth is determined by our weight. I think it is absolutely heart-breaking when we objectify ourselves to the point that we stop seeing the beauty in who we really are. Our body is sacred and our vehicle to become more, give more, and be more. To me, exercise is a spiritual practice to honor, love, and cherish the heart, mind, and body.


Patricia Moreno

What’s the biggest myth of starting your own business?

That you need to know everything or have everything before you start. To start a business, you have to have passion to bring something to people that you believe will improve their life. If you have a real passion, that passion will open your heart and guide you to find solutions. No matter what you choose to do in life—whether it is starting your own business, writing a book, or working for a company—you will run into obstacles and difficult times. Passion is what will help you find solutions instead of crumbling when you reach an obstacle. If you have a burning desire, heart, and focus on service, you have the superpowers you need to succeed.

When was a time you failed and how did you overcome it?

I have failed many times. Failure is the way we learn. I have learned to toughen up and think of things as an experiment. I have created workout programs that didn’t fly. I have created choreographies that people hated.

I think the one that really stung was when I was teaching a dance class at a convention to 300 people and by the end of the class, there were about 40 people left. It was horrifying. Especially because I had taken a risk to choose a style of music that wasn’t my normal hip-hop music. I learned that even though I was devastated by that, it didn’t hurt my career, I didn’t die, and sometimes you learn the most about what people want by taking risks.

What does the most intense part of your day look like?

The most intense part of my day is in the morning when my wife and I are getting our 3 daughters—who are 6, 6, and 7 years old—up and ready for school or camp. No matter how much we prepare or plan, it seems like there is always an emotional fire to put out.


Patricia Moreno

What advice would you give to someone who wants to be like you?

I lead intenSati teacher certifications and train people from all over the world to teach the intenSati method. Most of the training is helping them understand that they will never succeed if they try to be like me. My job is to help them be courageous enough to be themselves—that is where their true power is. When you are authentic, transparent, and vulnerable, you have the power to influence others. We all have very strong BS-meters—so if you truly want to succeed at anything, open your heart and have audacious self-acceptance, and you will find your own inner genius!

Describe your personal aesthetic.

I like simple, casual, and great quality. I like to wear things that are well-made and timeless. My go-to outfit is blue jeans and a white t-shirt, a ponytail, and lip gloss.

How would you describe a life well lived?

I describe a life well lived as a life where we truly have reverence for life. When we truly live as if life is a precious gift and we work to become more kind, loving, and giving human beings, then not only is our own life well lived—all of the lives we touch along the way will be positively impacted. My business tagline is to exercise your power to live a life you love in a body you love. I believe the most important ingredient is love. With love, everything you do is a gift.

3 fave LIVELY pieces?

I LOVE the Retro Ribbed No-Wire.
The Mesh Trim Bralette Color Block and the All-Day T-back Bralette.
Great stuff!

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2 bras for $70 ($90) / 3 bras for $90 ($135)
3 undies for $30 ($45) / 5 undies for $45 ($75)
*Free US shipping over $50 + free return