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#WCW Kaylin Marcotte | Founder and CEO of Jiggy

Here at LIVELY, we’re constantly surrounded by swoon-worthy women that are killin’ it in their businesses. We're launching #WomenCrushWednesday to celebrate the boss babes who provide us with a constant flow of inspiration, support, and endless girl-crushes.

Up next, Founder and CEO of Jiggy, Kaylin Marcotte


How did you get the idea to start Jiggy?

5 years ago, I was working 24/7 as the first employee at theSkimm and started doing jigsaw puzzles as my meditation and nightly unwind, but the designs were so outdated (and frankly lame!). Conceived as a way to elevate the classic jigsaw, JIGGY features art by female artists around the world (who get a percentage of every sale), chic packaging, and puzzle glue to preserve your masterpiece for framing.


Here at LIVELY, we think every badass woman has had to take a risky leap of faith to get to where they are now. We call this our YOLO moment. What was yours?

I’ve had many! The first career-wise was probably when I left my stable management consulting job to join two young co-founders at theSkimm. I believed in the mission, was excited to have real ownership and impact with my work and dove in. Then, deciding to leave years later and start my own company was definitely another moment where I just had to hold my breath and leap!


What was it like starting your own business? Any myth busters?

It’s exciting, scary, empowering, all-consuming. Myth busters: it’s defffinitely not sexy or glamorous. There’s a LOT of grunt work and as a leader, I believe in leading by example and getting your hands dirty. Oh also myth buster, even if you raise a big round at a high valuation or if the company is doing well and getting a ton of press, that doesn’t mean you as the founder are rich haha.


When do you feel most empowered?

When I’m in my element, and owning my time and priorities. I’ve been working on my morning routine and realizing that starting the day mindfully and energized makes all the difference. Those weeks when I’ve mastered the work/life balance and have made time for myself, my relationships and business push forward. That’s me at my most empowered!


Do you believe in “balance”? If so, how do you find it and manage it?

Overall, I do. There are periods that it’s harder to maintain, but it’s usually a limited and predictable period when there’s a real deadline or work sprint. Generally, I am very protective of the time I invest in my friends and family because I know that’s what feeds me and will ultimately make my work better.


What’s the best advice you’ve received from a mentor?

I remember meeting with a founder/mentor a couple weeks before launching JIGGY and I was so heads down focused on launch launch launch. He reminded me “yes, launch will be an exciting, great day. But then what? You need to sustain the business so start thinking 2 month, 6 months, 12 months out”. It was a helpful reminder I think of often when I feel I’m being too reactionary and not getting ahead of big strategic planning.


Where do you find your support system?

I’m very close with my siblings and have an amazing group of friends from high school, college, and living in NYC for over 10 years. There are so many highs and lows as an entrepreneur and having that support system is incredibly important to be able to face and tackle whatever comes my way!


What are you most proud of?

I’m so proud of our support of female artists. We celebrate their work, give them a platform to be discovered and featured, and they get a percentage of each JIGGY sale. Also, watching people reconnect with the joy of puzzling and spend some time away from phones and screens being creative is really exciting to us.


What is your advice to women that want to start their own business, but have no idea how?

Just do it! Ask for help, tap into your network, or reach out to those you admire and just push through. Start where you are and with what you can, whether it’s a side hustle or proof of concept, start getting feedback and get something out into the market. The only difference between having an idea and starting a business is just freaking doing it :)


Fave LIVELY pieces?

I’m all about bralettes so the stripe mesh and deco mesh bralettes are my go-tos. It’s also really hard for me to find a good strapless so I was excited about the no-wire strapless. Of course, I could live in the all-day lounge pants.

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2 bras for $60 / 3 bras for $80 / 3 undies for $25
*Free US shipping over $50 + free returns