Here at LIVELY, we’re constantly surrounded by swoon-worthy women that are killin’ it in their businesses. We're launching #WomenCrushWednesday to celebrate the boss babes who provide us with a constant flow of inspiration, support, and endless girl-crushes.
Up next, Graphic Designer + Letterer, Lauren Schneider
Tell us who you are professionally and personally.
I think it’s hard to make a distinction of who I am professionally and personally, because I’m an artist first and foremost. Art is what transcends my two worlds and is what I’m most passionate about in both. Every decision I make, whether it is working with a client on a design or the way I apply my makeup, is made with a creative mentality. It’s not something I can turn on and off.
How would you describe your personal aesthetic?
Fashion-wise, my aesthetic is always changing, but right now I’m really into simplistic and minimal style with a nice statement piece. My closet is divided into three sections: black, white, and camel (haha), but in terms of beauty, my aesthetic is always big, messy, beachy curls, strong brows, lashes and a nice nude lip. I love it to be a little messy — not everything has to be perfect! (Half of my makeup gets done on the train or in the car anyway)
How did you begin your Denim Jacket art? As a hobby or was it always a business?
It’s actually kind of funny how the whole jacket customization side of my job came to be. I just fell into it, really. I was freelancing for a few months and was already kind of known for my lettering and my best friend came to me and asked, “Hey, I have this leather jacket that is so plain and I don’t want to put pins on it — do you think you could paint on it?” I’d never painted on clothes before so I was really hesitant, but I’ll try anything once, haha, so I told her if she got the paint, I’d do it. Fast forward to after I finished hers, I actually really liked doing it, so I painted a plain black Tory Burch bag I had. I posted both final products on Instagram and it just took off from there. I started doing denim jackets as well and now, I am actually painting my first pair of shoes for that same best friend!
What is your process when approaching your creative work?
Well with my creative work, everything I do is custom, so I work with the client really closely because I want to make sure it’s exactly what they want. The way I approach every job is different and every client has different needs. Some are just like “you have complete creative control, go nuts!” (My favorite) Some want to be really involved, which is totally okay. I don’t just give people a list of fonts and styles and illustrations and say here, pick one; each job is started from scratch. I like to make the client feel as involved as possible because we’re in this together, it’s a collaboration; so they’ll come in with one idea and I have another. We’ll take the best aspects of both and that’s what gets painted. I’ll never paint the same design for two different clients, because I feel if you’re getting something hand painted, the whole point is that you aren’t going to walk down the street and see another one!
What is your biggest guilty pleasure (life’s all about balance after all!)?
Hmmmm, I don’t really have a guilty pleasure. I SHOULD feel guilty about the 3-4 cups of coffee I drink a day because I’m prone to heart flutters, and coffee triggers them, but I still have those cups and sleep well at night!
What song makes you feel like a badass when you put it on?
Fade by Kanye West!! When I was painting the jackets for you guys, that’s what I would put on each day to get me pumped and ready to paint for 9-10 hours. I’d organize the jackets for the day and dance with them in my arms thinking I’m Teyana Taylor or something haha.
What are 3 things you can’t leave the house without?
I cannot leave the house without a bottle of water, some kind of lip balm (current faves are Glossier’s birthday balm dot calm and Burt’s Bee’s beeswax chapstick) and mascara.
Fave 3 LIVELY pieces?
Retro Ribbed Bralette, Mesh Trim Bralette, and The Geo Lace Bralette.