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Pay It Forward Mentorship Program: Meet our Female Founders

Goal seekers, daydreamers, side hustlers… we’re calling YOU. Get the scoop on building your dream brand, starting an idea on your own terms, and turning your goals into reality from the women that have done it all. ICYMI, head over here for all the deets on how you can score a 1-1 Mentorship Sesh with one of the women in our first collective of female founders, then circle back here for more info on them & their advice to you!

Name: Michelle Cordeiro Grant, Founder & CEO of LIVELY

A little about her:

Current: Founder & CEO, LIVELY (launched in 2016) and also podcast host of “No Makeup Needed,” an angel investor and public speaker. 

Past: Before LIVELY, Michelle worked at household name brands including Federated Merchandising Group, VF Corporation, and Victoria’s Secret, and also got her education in “startup” at Thrillist Media Group

Achievements: Grew LIVELY’s ambassador community to 155,000+ members, opened four stores, and developed retail partnerships with Nordstrom, Madewell, and Target as well as growing LIVELY from its concept stage, raising $15 million in funding to fuel its growth, all the way to a $105M acquisition by intimates leader Wacoal in just three years, beating the odds of POC female-founded companies. 

Her advice to you: PROGRESS over perfection. Entrepreneurship is all about being comfortable in the “grey” space, or the unknown. It’s a mental journey of not knowing what’s coming next and being OK with that! So do not wait for that perfect idea, that perfect post, or perfect next step. Just take a step, make a move, and be open to what may come. It’s a beautiful and terrifying, yet thrilling ride! You will be shocked at what you are capable of.


Name: Cyndi Ramirez, Founder & CEO of Chillhouse

A little about her:

Current: Founder and CEO, Chillhouse, which was created to be a new destination for modern self-care that would be more accessible to all. In addition to Chillhouse’s NYC flagship which offers various spa services, the brand also has a line of products ranging from press-on nails to candles, as well as digital content on The Chill Times.

Past: Born & Raised in NYC, and has built several successful projects in fashion, lifestyle, and hospitality with Taste The Style, and NYC bars, The Garret.

Achievements: Cyndi has been on the Create & Cultivate 100 list, Women’s Wear Daily’s 40 of Tomorrow, Nylon’s 2018 Inventor of the Year, Guest of a Guest 20 Hottest CEOs of 2018, and more. She is also mama to baby Hendrix.

Her advice to you: "Surround yourself with people smarter than you but always know what you're bringing to the table."


Name: Divya Gugnani, Co-Founder & CEO of Wander Beauty

A little about her:

Current: Launched in 2015 by serial entrepreneur, Divya Gugnani, Wander Beauty is a brand addressing the need for high-quality products that help you save time in your day, space in your beauty bag, and that can keep up with your on-the-go lifestyle. (“Wander Beauty creates effortless essentials you reach for every day, wherever you wander.”)

Past: Began her career in investment banking, private equity, and venture capital before “accidentally” becoming a serial entrepreneur and selling her first business. 

Achievements: Over 30 prestigious beauty awards and a loyal following of celebrities, editors, and influencers.

Her advice to you: “Always be learning. Be a learn-it-all, not a know-it-all.”


Name: Dianna Cohen, Founder & CEO of Crown Affair

A little about her:

Current: Founder & CEO of Crown Affair, a modern haircare brand rooted in ritual.

Past: Founded a brand marketing agency called Levitate, where she led initiatives for brands like Harry’s, Outdoor Voices, and more.

Achievements: Dianna is part of the Forbes 30 Under 30 for the Class of 2019

Her advice to you: “Take your time with your vision. Building a meaningful brand is a marathon, not a sprint. Create structures for yourself to not be reactive as a leader. Slowing down and being thoughtful will help you speed up in the long run.”



Name: Olivia Landau, Founder & CEO of The Clear Cut

A little about her:

Current: Founder & CEO of The Clear Cut, a DTC diamond jewelry company revolutionizing the way millennials and Gen-Z purchase engagement rings.

Past: Prior to founding The Clear Cut, Olivia had extensive experience with luxury goods as a Valuation Manager at The RealReal, Director of Jewelry Production/Gemologist at Wholesale Diamond Company, and a stint at Tiffany & Co.

Achievements: Landau has been recognized on the Forbes 30 Under 30 and Entrepreneur’s 2021 100 Women of Impact list 

Her advice to you: “Don’t underestimate yourself and don’t let fear hold you back; feel confident in what you’re building and the skills that you have.”


Name: Lauren Bosworth, Founder and CEO of Love Wellness

A little about her:

Current: Founder & CEO of Love Wellness, the leading women’s total body care brand.

Past: Graduated from UCLA, earned a Culinary Arts degree with an emphasis on farm-to-table cuisine from The International Culinary Institute, and has previous experience on some of our fave reality shows in the early 2000s.

Achievements: Founded Love Wellness in 2016 which is now sold in Ulta and Target, in addition to their online store and Amazon. She also previously wrote a best-selling book, and co-hosted Lady Lovin’, a Shorty Awards nominated Best Podcast.

Her advice to you: “Don’t underestimate yourself and don’t let fear hold you back; feel confident in what you’re building and the skills that you have.”

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