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This Week On The LIVELY Podcast: Babba Rivera

Babba Rivera, Founder & CEO of Ceremonia, is a hustler who tells it like it is. Being born in Chile and growing up in Sweden, Babba often felt like an outsider, but today, she credits that upbringing with giving her the tools she needed to become successful. Aspiring entrepreneurs and Small Biz Owners, take notes on this one!



In this episode, we cover Babba’s incredible brand marketing career journey at Uber, which led to a role with another well-known DTC brand. A few months in, she decided to quit this steady job despite being on a work visa and without having much savings, in order to launch her own marketing agency. When the pandemic created challenges for many of her agency’s clients, she got the push she needed to launch an innovative, clean hair care brand rooted in Latina heritage, and to be the founder that other Latina girls & women could look up to. 


In addition to her career journey, you’ll hear about Babba’s thoughts on “having it all, but not having it all at once,” the shame and double standards she faced as a new mama while her business was still early stage, and how her white husband opened her eyes to perspectives she never even thought of as a minority woman.



Click HERE To Listen On Apple Podcasts

Click HERE To Listen On Spotify

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