Our Story

LIVELY is inspired by what we believe makes women sexy today; smart, healthy, active and outgoing. We are delivering bras and undies that blur the aesthetic lines of lingerie, active, and swim, taking the best elements of high-style and comfort from each category. We are establishing an entirely new category and POV of lingerie, a movement that we call Leisurée.

Inspired by women with wild hearts and boss brains  

  • Bralettes

Bralettes

Your new go-to: perfect to wear undercover, but stylish enough to peek out from your fave tank or tee.

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  • No-Wire

No-Wire

The next best thing to going braless—completely wire-free designs that are comfy like Sunday morning.

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  • Thong

Thong

The sexiest bottom around. For date nights, bodycons, and days when you just killed it at spin class.

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  • T-Shirt

T-Shirt

So smooth it disappears under your clothes—the kind of bra you can wear all day and not give it another thought.

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  • Push Up

Push Up

A style that goes from dusk to dawn. A subtle bump for whenever you feel in need of a little lift.

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  • Bikini

Bikini

An everyday, everywhere pair of undies that will always have your back(side).

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Wear it. Love it. Live it.

Your day starts at 6am—like you have time for an uncomfortable bra.

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